Get direct donations to finance education projects that UNICEF is carrying out in Africa.
We created a real time video game on Facebook: School Land, an application that lets users build a school through the donation of objects.
The budget for the elements of the virtual school is the same as needed to build a real school in Zambia.
The user makes virtual donations, but the school is really built.
The first school has already been built in Zambia.
Support from the media and bloggers boosted visits and donations in a question of hours.
Thousands of people are building a real school, piece by piece from their own homes.
ING Direct joined the School Land project helping us to continue building schools all over Africa.
Next building project: School Land Ethiopia.